diff --git a/roles/product_install/defaults/main.yml b/roles/product_install/defaults/main.yml
index 6a9940e..72f5637 100644
--- a/roles/product_install/defaults/main.yml
+++ b/roles/product_install/defaults/main.yml
@@ -37,3 +37,5 @@ atl_servicedesk_url_map:
 atl_servicedesk_metadata_url: "{{ atl_servicedesk_url_map[atl_product_version] | default(atl_servicedesk_url_map['default']) }}"
 
 atl_servicedesk_download_file: "{{ atl_installer_temp }}/jira-servicedesk.{{ atl_product_version }}.obr"
+
+force_version_update: false
diff --git a/roles/product_install/tasks/main.yml b/roles/product_install/tasks/main.yml
index 81cf0d0..1907a63 100644
--- a/roles/product_install/tasks/main.yml
+++ b/roles/product_install/tasks/main.yml
@@ -73,17 +73,19 @@
 - name: "Case: Version is not latest"
   block:
 
-    - name: "Case: No cached version, or but supplied is higher; use supplied"
+    - name: "Case: No cached version, or supplied is higher; use supplied"
       set_fact:
         atl_download_version: "{{ atl_product_version }}"
-      when: (not cached.stat.exists) or
+      when: force_version_update | bool or
+            not cached.stat.exists or
             atl_product_version is version(atl_cached_version, '>')
 
-    - name: "Case: Cached version is higher, ignore supplied"
+    - name: "Case: Cached version is higher or forced, ignore supplied"
       set_fact:
         atl_download_version: "{{ atl_cached_version }}"
       when: cached.stat.exists and
-            atl_product_version is version(atl_cached_version, '<=')
+            atl_product_version is version(atl_cached_version, '<=') and
+            not force_version_update | bool
 
   when: not version_is_latest